Inside GOAT Burger London

GOAT Burger London has landed in Knightsbridge, glowing in full, unapologetic yellow opposite Harrods.

This is the Dubai-born burger brand’s first outpost outside the UAE, which already sets the tone. From its bright yellow branding to its Japanese wagyu patties, it’s clear this is an ambitious new burger restaurant in London. 

So naturally, I want to know whether it’s substance or just swagger.

We arrive at 1pm on a Saturday expecting the usual viral-new-restaurant chaos. Instead, it’s empty, and for a brief moment I wonder whether the hype hasn’t quite travelled. But, as the hour rolls on, the room slowly fills until every table is taken. Families with shopping bags, couples, tourists who’ve clearly just come from the museums. 

So even if GOAT isn’t viral, it is clearly working, and getting bums on seats. 

Now, let’s talk about the food.

Quick info on GOAT burger London

• Restaurant: GOAT burger London
• Location: Knightsbridge (directly opposite Harrods)
• Known for: Japanese wagyu smash burgers
• Price: we paid £70 for two adults and a 3 year old
• Must order: The 90s Cheeseburger
• Skip: The G.O.A.T. Burger
• Know before you go: QR code ordering only

Find out more in the full GOAT burger London review below.

Wagyu on the GOAT burger menu

The GOAT burger menu is tight and deliberate, and that’s usually a good sign. Everything revolves around Japanese wagyu beef, which immediately explains why the pricing sits firmly in Knightsbridge territory.

There’s the G.O.A.T., the Arigato, the 90s Cheeseburger, the Mexican, and a Truffle Mushroom option, each available as a single or double. Meanwhile, chicken burgers hold their own corner of the menu, and the sides range from Buffalo wings to dirty tots and multiple fry variations, including cajun and truffle.

And then, very helpfully, there’s a kids slider meal served in a bright yellow GOAT happy meal style box. Which, as it turns out, is a very big hit with our three year old.

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The 90s Cheeseburger is very good

Let’s begin with the 90s Cheeseburger (single), because frankly it deserves to go first.

This is the best burger we eat at GOAT burger London, and it isn’t particularly close.

The wagyu patty is deeply charred, turning the edges to lace where the meat has met the grill. That char brings savoury depth, which is then sharpened by tiny cubes of diced raw onion.

The fake mac sauce adds creaminess that successfully marries patty to bun, and the pickles cut through everything with just enough acidity to keep it lively.

The bun does its job well, being both soft but also structurally sound.

Altogether, it’s a very balanced burger, and I get through mine in short order. 

Unless you’re really hungry, I’d stick to just the single patty. Any more could tip the burger from being balanced to being over-rich. 

The G.O.A.T. burger is one you can skip

In contrast, the G.O.A.T. burger leans too heavily into caramelised onion territory, turning every bite into jam.

The crispy onions add texture, and the patty itself is still beautifully cooked as before, but the overall flavour profile tips too far into sweet. 

It isn’t bad, but after the sharp precision of the 90s Cheeseburger, it feels less controlled.

Sometimes restraint is the real G.O.A.T.

Fries, dirty tots & cheese fondue 

Don’t skip the sides at GOAT burger London – they’re very good in their own right.

You can get fries a bunch of ways, but we order the simplest ones – the salted fries. They’re long, thin, and uniformly golden – crisp outside, fluffy inside, and seriously easy to eat.

Top tip – get the cheese fondue dip on the side and enjoy the thick, gloopy yellow on yellow. It’s both unnecessary and entirely correct.

The dirty tots are just as good. Think tiny golden tater tots topped with Buffalo and ranch sauce, and dusted with parmesan. They strike that perfect balance between tangy and indulgent. What’s more, the ratio of sauce to potato is spot on, being neither too soggy nor too dry.

It’s the kind of thing you keep reaching for long after you’ve said you’re full.

The kids meal is a thoughtful touch

One thing GOAT Burger Knightsbridge gets absolutely right is family friendliness.

The beef slider meal from the kids menu comes in a bright yellow GOAT box that sends our three year old into immediate delight.

The patty may be small, but it still carries that signature char and sits in the same soft bun. It’s simple and well done.

Where you sit and how you order

The restaurant itself is spacious and comfortable. The tables are generously sized, which makes an enormous difference when you’re juggling trays of fries, burgers, drinks and a small human.

Less charming is the enforced ordering by QR code. It’s impersonal, adds complexity where there doesn’t need to be any, and forces you to get your phone out and figure things out. It also means you pay upfront, and service charge is automatically applied, and doesn’t seem easy to remove. 

For a burger restaurant where table interaction is minimal, the inclusion of service charge (plus the prompt to add additional tip on top) feels a little bold.

Price & perspective

At just over £70 for two single-patty burgers, dirty tots, fries, cheese fondue dip, a kids slider meal and two soft drinks, the bill is somewhat high.

But then GOAT burger London uses Japanese wagyu beef, and it’s located in Knightsbridge, opposite Harrods. In that setting, the pricing probably won’t be a shock.

For me, the 90s Cheeseburger and the strength of the sides justify the spend. Lunch at GOAT burger London isn’t everyday casual, but neither is it outrageous for the postcode.

Final thoughts on GOAT burger London

GOAT burger London arrives with swagger and mostly backs it up.

The 90s Cheeseburger is the must order thing in our meal and the sides are very good supporting acts. The space is comfortable and welcoming, especially for families.

Yes, the QR ordering and service charge situation slightly dampens the glow, and no, it isn’t cheap. But ultimately, if you’re in the area and craving a properly charred wagyu smash burger, GOAT absolutely delivers.

Is it the greatest of all time? No.

But it is a very good burger in one of London’s most expensive postcodes. And honestly, I’d go back for that 90s Cheeseburger without hesitation.

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GOAT burger London review
Address – 146 Brompton Rd, London SW3 1HX
Nearest Tube – Knightsbridge